Privacy Policy | Lanaturo
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Privacy Policy

Your privacy matters to us. This notice explains how Lanaturo collects, uses, and protects your information.

Last updated: April 18, 2026

This privacy notice for Lanaturo ("we," "us," or "our") describes how and why we collect, store, use, and share your information when you use our services ("Services"), such as when you:

  • Visit our website at lanaturo.com
  • Use our chat assistant
  • Make a purchase
  • Contact us by phone, email, or contact form
  • Receive emails from us

If you do not agree with our practices, please do not use our Services. If you have questions, please contact us.

01

What Information Do We Collect?

Information you provide to us

We collect information you voluntarily provide when you place an order, use our chat assistant, submit a contact form, leave a product review, or otherwise communicate with us. This may include:

  • Name, email address, phone number
  • Shipping and billing address
  • Payment information (processed securely by third-party payment processors — we never see or store your card number)
  • Chat messages and conversations with our chat assistant
  • Photos you upload through the chat assistant
  • Product review content
  • Survey responses

Information collected automatically

When you visit or use our Services, we automatically collect certain information, including:

  • Device and browser data: IP address, browser type, operating system, device type, language preferences
  • Usage data: Pages visited, time spent on pages, referring URLs, click behavior
  • Location data: Approximate location derived from your IP address (city, region, country)
  • Cookies and tracking technologies: See Section 4 for details

02

How Do We Use Your Information?

We use the information we collect for the following purposes:

  • Order fulfillment: Processing orders, arranging shipping, sending confirmation and tracking emails
  • Customer support: Responding to your questions via chat, email, phone, or contact form
  • Chat assistant: Providing personalized product guidance, weed identification, and application support. Chat conversations are stored to improve the quality of future interactions
  • Marketing: Sending promotional emails about our products and seasonal tips. You can unsubscribe at any time
  • Analytics: Understanding how visitors use our site and measuring advertising effectiveness
  • Fraud prevention: Detecting and preventing fraudulent orders
  • Legal compliance: Complying with applicable laws and regulations

03

When and With Whom Do We Share Your Information?

We may share your information with the following categories of third-party service providers to fulfill the purposes described in this notice:

  • Payment processors — to process your transactions securely
  • Shipping and fulfillment providers — to deliver your orders (name, address, phone number)
  • Email service providers — to send transactional and marketing emails
  • Analytics and advertising platforms — to measure site traffic, understand user behavior, and measure ad performance. This may include sharing purchase events, browsing data, and contact information with advertising platforms for campaign measurement and optimization
  • Infrastructure and security providers — to serve and protect our website
  • Communications providers — to operate our phone system

We may also share your information in connection with a merger, acquisition, or sale of business assets, or when required by law.

04

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to operate our site, remember your preferences, and measure advertising performance.

The types of cookies we use include:

  • Essential cookies: Required for basic site functionality such as your shopping cart, checkout session, and security protections. These cannot be disabled.
  • Analytics cookies: Help us understand how visitors use our site, which pages are popular, and how users navigate. Set by us and by third-party analytics providers.
  • Advertising cookies: Used to measure the effectiveness of our advertising campaigns and to deliver relevant ads. Set by third-party advertising platforms.

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but this may affect the functionality of our site.

Third-party analytics and advertising services may also collect information about your activity across other websites and services.

05

How Long Do We Keep Your Information?

We retain your personal information for as long as necessary to fulfill the purposes described in this notice, unless a longer retention period is required by law (such as tax or accounting requirements).

When we no longer have a legitimate business need to process your information, we will delete or anonymize it. If deletion is not immediately possible, we will securely store and isolate your information until deletion can be carried out.

06

How Do We Keep Your Information Safe?

We implement appropriate technical and organizational security measures to protect your personal information. Payment data is handled entirely by PCI-compliant third-party processors — we never see or store your card details. All pages are served over encrypted connections (SSL/TLS).

However, no method of electronic transmission or storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

07

Children's Privacy

Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly. If you believe we may have collected information from a child, please contact us.

08

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including the right to access, correct, or delete your data. You may also have the right to opt out of certain data processing activities such as targeted advertising.

Marketing emails: You can unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us.

Data requests: To exercise any privacy right, please contact us or email [email protected]. We will respond within 45 days.

09

Do-Not-Track Signals

Some browsers transmit a Do-Not-Track ("DNT") signal. There is currently no uniform standard for how websites should respond to DNT signals. At this time, we do not respond to DNT signals.

10

U.S. State Privacy Rights

Residents of certain U.S. states have additional privacy rights under state law, including California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), and others. These rights may include:

  • Right to know what personal information is collected and how it is used
  • Right to request deletion of your personal information
  • Right to correct inaccurate personal information
  • Right to opt out of the sale or sharing of personal information
  • Right to opt out of targeted advertising
  • Right to non-discrimination for exercising your privacy rights

We may share personal information with advertising and analytics platforms for ad measurement and optimization. Under certain state laws, this may constitute "sharing" or "sale" of personal information. You may opt out by adjusting your browser cookie settings, using platform-specific opt-out tools, or contacting us directly.

To exercise any of these rights, please contact us or email [email protected]. We will verify your identity and respond within the timeframe required by applicable law.

11

Updates to This Notice

We may update this privacy notice from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. If we make material changes, we may notify you by email or by posting a notice on our site. We encourage you to review this notice periodically.

12

Contact Us

If you have questions about this privacy notice or our data practices, contact us:

Lanaturo
388 South Main St.
Akron, Ohio 44311
United States of America

Email: [email protected]
Phone: (800) 971-9136
Hours: Mon-Fri 10am-6pm | Sat 8am-6pm | Sun 9am-5pm

Or visit our contact page.

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